NEWS & EVENTS
The future doesn’t stand still for anybody and neither do we. Check back often for the latest OOOii updates, events, movie releases, product launches and media articles.
OOOii debuted 'Experience Proximity,' a new suite of interactive advertising products
June 30, 2010 - Media Source: http://classic.cnbc.com
HOLLYWOOD, Calif., June 30, 2010 /PRNewswire via COMTEX/ -- During the 2010 Cannes Lions International Advertising Festival, the future technology designers from OOOii introduced the world to their latest endeavor, called "Experience Proximity" - the future of interactive advertising billboards and signage.
Day 5 of Cannes Seminar
July 1, 2010 - Media Source: DRAFTFCBlog
DDB was the third agency to bring this topic on stage, but was the first to give the microphone to a partner, in this case a company called OOOII.Us, who made a live demonstration of high def large scale screen that can be used, for instance, in stores, to change the buying experience - you look through this lenses and the product appears in a different context.
OOOii Announces Breakthrough Interactive and Immersive Advertising Technology
July 1, 2010 - Media Source: www.digitalsignageexpo.net
During the 2010 Cannes Lions International Advertising Festival, the future technology designers from OOOii introduced the world to “Experience Proximity,” which the Hollywood, Calif.-based company describes as the future of interactive advertising billboards and digital signage.
"Experience Proximity," A Breakthrough Interactive and Immersive Advertising Technology
June 30, 2010 - Media Source: www.oooii.us
At the 2010 Cannes Lions International Advertising Festival, OOOii debuted “Experience Proximity,” a new suite of interactive advertising products that will change the way companies engage, inform and delight their customers.
Video Clip - Cannes International Advertising Festival
June 28, 2010 - Media Source: www.canneslions.com
Kent Demaine, one of Hollywood's leading future technology visionaries whose credits include Star Trek, Minority Report and Salt, during DDB's seminar at Cannes Lions 2010. (YouTube)
The world of Minority Report arrived
June 28, 2010 - Media Source: www.mmonline.com.br
Kent Demaine, founder of the OOOii.REALTIME, presented what it has of more modern in displays with interatividade.
Masterclass: how to fight against a poster with a sword
June 28, 2010 - Media Source: http://cbwebletter.fr
Demaine, Kent, who directs OOOii.REALTIME, laboratory and 3D augmented reality, in a fascinating demo made by DDB. He advised the passage reading "The Future of Retail" from PSFK "the best that I read long ago".
Interview: Dave August
June 27, 2010 - Media Source: http://archief.fontanel.nl
Probably you know the work of OOOii but already too well. You have only never stood probable at quiet. OOOii make, as it happens, interfaces for films. Among other things the computers from Minority report and Star Trek are of their hand....
Cannes International Advertising Festival
June 10, 2010 - Media Source: www.canneslions.com
Kent Demaine of OOOii demonstrates how brands can utilize in-world techniques to deepen brand/consumer relationships by deploying high spectacle, multi-faceted, touch-point-driven campaigns across this emerging media landscape.
Future of Retail: World As Retail Experience
June 9, 2010 - Media Source: www.psfk.com
Mobile payment systems and product identification technologies are enabling users to interact with and purchase virtually any product they come across in the world, regardless of whether or not it is found in a traditional retail environment. The ability of an individual to buy almost anything they see, shortens the path to purchase by transforming any encounter into an opportunity to make a sale.
Why Minority Report-Style OS Is Coming To PCs Sooner Than You Think
June 3, 2010 - Media Source: www.fastcompany.com
Windows Icons Mice and Pointers--the WIMP environment is how we've been piloting our computers since the clever guys at Xerox PARC developed the system in the early 1970's. The mouse itself has just turned 40 years old. But a number of technologies are just about to change everything, and bring Minority Report-alike futuristic computer interfaces into reality.
Pattie Maes and Pranav Mistry demo SixthSense
May 14, 2010 - Media Source: www.fastcompany.com
This demo -- from Pattie Maes' lab at MIT, spearheaded by Pranav Mistry -- was the buzz of TED. It's a wearable device with a projector that paves the way for profound interaction with our environment. Imagine "Minority Report" and then some.
ISMAR 2009: An Augmented Reality “Top Chef” Coopetition
May 1, 2010 - Media Source: www.ugotrade.com
ISMAR 2009 - was an extraordinary mix of high geek, academic eminence, gungho Dutch Cowboy entrepreneurial spirit, German engineering and industry, brilliant artistry, and invention, all fueled by a sense, and a very active presence in the case of Diamond Sponsor – Qualcomm, that the big technology players are waking up to augmented reality.
The Interfaces Aboard the New Starship Enterprise
April 17, 2010 - Media Source: www.fastcompany.com
You've seen their work before: They were the firm that designed the interfaces in Minority Report, which among interaction designers has become both a bible and a touchstone. Will the new Enterprise bridge win such influence? Maybe, but maybe not for one reason: The design principles behind it are actually now a working goal for a slew of interaction designers, aiming to create "augmented realities" and ubiquitous computing. As OOOii explains
5D CONFERENCE
September 16, 2008 - Media Source: www.5Dconference.com
OOOii has been selected to showcase its technologies at the upcoming immersive conference. A groundbreaking international conference, 5D: The Future of Immersive Design explores the profound impact of rapidly changing technologies in design for narrative media — film and television, game design, animation, interactive media, architecture and environment — for artists, designers, scholars, educators, and students. The event, already stirring great interest, will be attended by over 500 award-winning production designers and art directors, visual and digital artists, designers, architects, animators, as well as leading academics in these fields and their students: the future of the industry. GET IMMERSED!!
DGA DIGITAL DAYS
August 04, 2008 - Media Source: www.youtube.com
As a means of introducing the members of the Directors Guild to immersive technologies, the designers at OOOii developed a multi-touch table that would head track the viewer allowing full 3D interaction with the holographic content. The intent was to utilize multiple immersive technologies simultaneously to create an experience in which the technology becomes transparent and intuition governs exploration, a recurring theme in most successful immersive design.
OOOii Adobe Interview
Hear how OOOii invents the future for moviemakers. In this interview with Adobe, Kent Demaine describes OOOii’s creative process...
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Experience the Star Trek 360
Experience the Star Trek 3D Environment Step into the world of Star Trek with 360 degree...
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