NEWS & EVENTS
The future doesn’t stand still for anybody and neither do we. Check back often for the latest OOOii updates, events, movie releases, product launches and media articles.
Gucci rolls out DOOH for Milan Fashion Week
September 23, 2011 - Media Source: http://digitalsignagetoday.com
According to fibre2fashion.com, Gucci recently announced the launch of its Gucci Immersive Retail Experience initiative that will see interactive digital signage systems deployed progressively to Gucci's flagship stores around the world over the next two years.
The immersive display installation at the flagship includes almost 50 45-inch and 50-inch Clarity Matrix LCD video wall displays from Planar Systems, tiled throughout Gucci's newly-renovated Via Montenapoleone flagship store in Milan. These ultra-thin, energy efficient, near-seamless LCD displays, together with graphics engines from Hollywood technology design company OOOii create life-size interactive images, Gucci said.
Gucci Launches In-store Interactive LCDs
September 21, 2011 - Media Source: http://luxpresso.com
Get ready for a whole new shopping experience. After high-end brands offering iPad apps to browse through collection and malls offering bell boys, Gucci now offers you a new interactive experience with life-size graphics on LCD screens.
These graphic images are being created by OOOii, a premiere design company that designs graphics for Hollywood movies. This concept will be launched in Gucci's flagship stores all around the world in two years. These nearly seamless display will comprise screens of 45''and 50'' tiled throughout the store.
Gucci Is About to Go Minority Report On Its Flagships With High-Tech Video Screens
September 20, 2011 - Media Source: http://racked.com
Gucci's flagships are about to get crazy with the upcoming launch of their new in-store, super fancy video screens, that WWD compares (more than once) to the Tom Cruise movie Minority Report. The whole thing is called the Immersive Retail Experience, and the first phase of it is launching today at their newly-renovated flagship on Via Montenapoleone in Milan. Tech-design company OOOii has whipped up giant video walls for the flagships that will display images and videos.
Gucci meets Burberry on high-tech turf
September 20, 2011 - Media Source: http://blogs.ft.com
Bedazzled by the 2002 Steven Spielberg/Tom Cruise blockbuster, "Minority Report," it has found a way to make that sci-fi technology (you know, where Cruise waved his arms at screens and all sorts of info magically appeared before him) real, and it is putting it in stores! Not only that — it has given it it's own super-stylish name: the Gucci Immersive Retail Experience. Say that 10 times fast. Or check it out below. That's the entrance to its Montenapoleone (Milan) store, where the GIRE (like fire, as is "on" — but with a g!) is debuting.
What GIRE, which was developed in Hollywood, natch, by OOOii, a tech design company and in Oregon by Planar Systems, appears to involve is not being put in one of those floating tanks like the Samantha Morton character in "Minority Report", but 50 (count 'em) 45" and 50" LCD video walls that will "create life-size interactive images." In short, you wave your hands at them, and things happen.
GUCCI goes Startrek
September 20, 2011 - Media Source: http://blog.fashionfreax.net
Was haben Startrek und GUCCI gemeinsam? Auf den ersten Blick wahrscheinlich nicht viel, bei genauerer Betrachtung jedoch eine ganze Menge – denn beide vereint die Welt des Futuristischen. In Zukunft wird nämlich die renommierte Designfirma OOOii, die unter anderem für Mission Impossible und Startrek für die Technologien zuständig war, die GUCCI Stores in die Zukunft katapultieren.
Mit den neuesten Technologien soll so für ein einzigartiges Einkaufserlebnis gesorgt werden, bei dem virtueller Content in Echtzeit abrufbar sein wird. Bei der Première im Mailänder Montenapoleone Store werden die Gäste die Women's Ready-to-Wear Frühjahr/Sommer 2012 Fashion Show so erleben können, als wären sie live dabei.
So hat bald jeder die Chance die Mode à la Wintour direkt zu bestaunen. Willkommen in der Zukunft!
La Gucci Immersive Retail Experience inizia in via Montenapoleone
September 20, 2011 - Media Source: http://tendenze-moda.ultimoranotizie.it
Coerentemente con l'impegno di incrementare e rafforzare tutte le modalità di contatto dei propri clienti con il brand, Gucci è lieta di annunciare il lancio di una iniziativa innovativa – la Gucci Immersive Retail Experience – che permetterà un nuova interazione con i clienti all'interno del negozio. Grazie alle avanzate tecnologie,sviluppate in esclusiva per Gucci da OOOii, una delle più importanti aziende di Hollywood nel settore della progettazione tecnologica, che saranno introdotte poco alla volta nei punti vendita monomarca di Gucci in tutto il mondo nell'arco dei prossimi due anni, i clienti avranno l'opportunità di interagire con il marchio in modo nuovo e assolutamente coinvolgente. Il ruolo della Funzione Sistemi Informativi di Gucci è stato e sarà fondamentale per sviluppare e implementare tale approccio multicanale, nel quale i negozi e i punti vendita online di Gucci saranno integrati in maniera omogenea.
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