In-Context Media - Targeted In-World Experience Design

In-world, high spectacle, multi-faceted, touch-point-driven technology is the new frontier of marketing and advertising that promises deeper, more meaningful and more experiential brand/consumer relationships.

The LIVE ENVIRONMENT is our response to a paradigm shift that is expanding the role of the creative designer to explore and embrace new interaction models as the primary driving force in realizing the mutualism of consumer and content. This reengineering towards natural experience in an immersive venue is transforming the industry in ways that many are calling a revolution in visual communication.

"Immersive design is the new multidisciplinary art and science of image-making that's obliterating the boundaries, both traditional and artificial, between film design, interactive gaming, environmental design, architecture, and the fine arts . . . The future is in the eye of immersive designers; visionaries who adapted aviation programs to create modern sculptural architecture; animators who saw in biomechanical engineering the possibility of motion capture; the designers of NASA mission simulations who crossed fields into virtual reality gaming. Today's designer is the master of an endless range of new immersive design technologies." - Alex McDowell

Drawing on the tools, techniques and experience developed while designing some of the most memorable immersive visual effects sequences for Hollywood feature films, the developers at OOOii have implemented the open interface framework in order to bring these technologies to the live environment.